By Max Alexander
The hilarious tale of 2 brothers, a truckload of batteries, and a super plan to convey light--and new enterprise opportunities--to Ghana
At age forty seven, Whit Alexander, the yankee co-founder of the skull board online game, made up our minds to begin a brand new enterprise promoting cheap items and companies to low-income villagers in Ghana, West Africa. His brother Max, a journalist, got here alongside to inform the tale. Neither of them may have expected simply how a lot of an event they’d locate there.
In Ghana, Whit's preliminary aim is to industry a top quality rechargeable AA battery that off-grid villagers may use to energy their flashlights and radios, in addition to to cost their cellphones. If winning, he deliberate to develop a bigger for-profit company in line with these batteries--creating a relied on African model that might offer life-enhancing items, providers, and jobs, with out counting on charity.
Ghana, besides the fact that, offers awesome demanding situations, and the brothers salary day-by-day battles opposed to lethal bugs, insane riding stipulations, unspeakable nutrition, voodoo monks, corrupt officers, counterfeiters, and ethnic rivalries on their method to luck. From signing up shoppers who earn a couple of money a month at such a lot to education staff with out Western-style paintings adventure, the brothers quick study that beginning a enterprise in Africa calls for single-minded concentration, a feeling of humor, and many patience.
Along the best way, Whit and Max relive their very own adolescence, bickering around the African bush and studying very much approximately Africans in addition to themselves. Irreverent, hilarious, and eventually inspiring, Bright lighting, No City demanding situations permitted notions of charity, indicates the ability of broadening your horizons, and means that there's wish and chance in Africa.
Praise for Bright lighting, No City:
"An affectionate, good-humored and at last inspiring account of 1 American's choice to make good stuff happen."
--Kate Braestrup, manhattan instances bestselling writer of Here if you would like Me
"My boss, invoice Gates, coined the word 'creative capitalism' to inspire using marketplace forces to handle the wishes of the negative. yet my good friend, Whit Alexander, moved inventive capitalism from rules to daring perform. Bright lighting fixtures, No City will scratch your trip malicious program, tickle your small business mind, and contact your heart."
--Patty Stonesifer, former CEO of the invoice & Melinda Gates Foundation
"I completely loved this event, which is helping to turn out that what a lot of the constructing global wishes is a hand up, no longer a hand out."
--John wooden, founding father of Room to learn and writer of Leaving Microsoft to alter the World
"I enjoyed, enjoyed, enjoyed Bright lighting fixtures, No City. A journey de strength! Bravo. it really is perceptive, informative, considerate, enticing, funny."
--Carey Winfrey, editor emeritus, Smithsonian journal and previous Africa correspondent, New York Times
"Max Alexander has woven a compassionate and oft-times hilarious story of the Brothers Alexander's try to keep the realm, one rechargeable battery at a time. when you have any curiosity in a good tale or supporting the opposite four billion, learn this booklet, now."
--W. Hodding Carter, writer of Westward Whoa and A Viking Voyage
"A lyrically written common testimony to the humanity that binds everyone jointly in this fragile planet, Bright lighting, No City is a deeply relocating and humorous, can't-put-it-down book."
--Frank Schaeffer, writer of Crazy for God
"This booklet is stuffed with the fervour and constant pursuit that it takes to make goals come to existence, and reminds you that it takes compassion, success, and humor to make heritage. A needs to learn for each entrepreneur."
--Richard Tait, Co-Founder, skull; CEO, Galazo